Times Are Changing

#10: Posting Social Media Stories Is Worth Your Time

In this episode we emphasize the importance of posting consistently on your Instagram & Facebook stories, and include helpful tips & tricks for getting the most value from doing so.

#9: What Social Platforms Should Your Business Use?

In this episode we weigh the value of different social media platforms, and help you decide which platforms your business should be most active on.

#8: Read Your Social Media Direct Messages!

In this episode we explain why you shouldn't let your business direct messages go unread, how to quickly filter out spam, identify real customers, and set up effective auto-responses.

#7: Don't Underestimate the Value of Influencers (Case Study)

In this episode we show the value of Influencers with a case study from one of our clients, explain how to find good Influencers for your business, how to manage a successful collaboration (avoiding common mistakes).

#6: Writing Winning Captions for Social Media (Case Study)

In this episode we explain why MVMT Watches is writing great social media captions, and how you can too. We also discuss how to write effective copy for paid ads, and look at some examples from Lulu Lemon's Facebook ads.

#5: How Does Instagram Always Know Your Shopping Cart?

In this episode we dive into how Instagram always knows what's in your shopping cart, and how to use this data as an advertiser to better target audiences with your paid ads.

#4: What Makes a Great Photo or Video on Social Media?

In this episode we dive into what makes a great photo or video on social media, and the larger importance of maintaining a consistent brand image on social media for your business.

#3: Promoted Posts vs. Ad Campaigns: What's the Difference?

In this episode we dive into the important differences between expanding brand awareness through post promotions, and driving direct conversions through paid ad campaigns on social.

#2: Consistency is King, Coronavirus Messaging on Social

In this episode we dive into how Hertz ruined their social media by taking a month off, how companies are navigating Coronavirus messaging, and why consistency is #1 on social media.

#1: Marketing During COVID-19, Falling Ad Prices

In this episode we dive into why Buffalo Wild Wings has been dominating the ad game with split tests, how ad prices are getting cheaper, and what new marketing opportunities Coronavirus presents.